Welcome to BMW Motorrad
Allan Jefferies

We provide the highest levels of service and expertise whether you are looking to buy a new bike or maintain your current bike. Our Showroom has all the latest models, plus a wide choice of BMW Approved Used Premium Selection Bikes. With highly trained technicians and friendly, professional service, y­ou can rely on us to maintain your BMW and keep it in peak condition.

From Rookie to Rider

In Just One Week!

Learn to ride with us & after passing your test, get your own gear and a brand new F 800 R.How the offer works

1) Put down a £500 contribution at a BMW Motorrad Retailer and hire a BMW F 800 R with BMW Personal Contract Hire

2) Complete a seven-day Direct Access course (worth £1,295) and bring your Motorcycle Test Pass Certificate back to your Retailer

3) Choose your BMW riding kit - BMW riding suit, Helmet, Gloves & Boots up to the value of £1,465.

4) We'll arrange for your new BMW F 800 R to be delivered

Start your journey on two wheels today by contacting your local Retailer.


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New Season, New You

make life a ride

Because we are motorcyclists, we know exactly how it feels when you put on our gear and prepare yourself for an unforgettable ride. We don’t just offer products that stand up to the most rigorous tests in the industry – we are proud of the fact we offer the whole package, designing them ourselves. We are more than motorcycle manufacturers, we remain at the forefront of innovation with all our products and clothing.

Our 2016 Lifestyle and RIDE collection is for everyone who lives and breathes motorcycles. These new editions are packed with stories around our BMW Motorrad collection and will inspire you to prepare for a new experience.
Please see below for our full RIDE and Lifestyle collection. To find out more information please call 01274 535484 or visit the Allan Jefferies showroom.

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Iconic 100 Collection

Own a piece of history

BMW Motorrad UK has created four exclusive models - the Iconic 100 Collection - to mark the centenary of BMW Group in 2016. Each is strictly limited to 100 motorcycles.

The four special editions are based on the highest specification models in their respective ranges, made unique with paint schemes which evoke the models'predecessors and the long, rich heritage of BMW Motorrad and the BMW Group over the past century.

Each Iconic 100 Collection model is an exclusive opportunity to own a piece of history, yet offering all the benefits of the most modern and class-leading motorcycles in the 2016 BMW Motorrad range. Each of the four Iconic models will be individually numbered from 1 to 100.

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