We provide the highest levels of service and expertise whether you are looking to buy a new bike or maintain your current bike. Our Showroom has all the latest models, plus a wide choice of BMW Approved Used Premium Selection Bikes. With highly trained technicians and friendly, professional service, you can rely on us to maintain your BMW and keep it in peak condition.
BMW are proud to announce two new heritage models, the R nineT Racer and R nineT Pure. Unveiled at Intermot Motorcycle Show in Cologne, both models are set to delight current and new customers alike.Find out more
The BMW S 1000 R is the model from the four-cylinder S Model range that has been given the most significant changes with not only engine enhancements but a new chassis for 2017.
BMW shook up the world of the 1000cc superbike class when it launched the S 1000 RR back in 2009 and as each new model has been updated the bike has just got better and better.
Pack your bags and embark on a journey into the unknown. BMW R 1200 GS & GS Adventure now come with 3.9% APR.
* T&Cs Apply.
With competitive finance from BMW, start your journey today and make life a ride.
REPRESENTATIVE 5.9% APR
Come into the Allan Jefferies showroom to find out more.
We've put together our most popular accessories, these packages make it even easier to conquer any adventure.Accessory Packages
Our 2016 Lifestyle and RIDE collection is for everyone who lives and breathes motorcycles. These new editions are packed with stories around our BMW Motorrad collection and will inspire you to prepare for a new experience.
Please see below for our full RIDE and Lifestyle collection. To find out more information please call 01274 535484 or visit the Allan Jefferies showroom.
Learn to ride with us & after passing your test, get your own gear and a brand new BMW F 800 R.Find out more
BMW Motorrad UK has created four exclusive models - the Iconic 100 Collection - to mark the centenary of BMW Group in 2016. Each is strictly limited to 100 motorcycles.Find Out More
ALLAN JEFFERIES are offering 3.9% finance when you purchase your next R 1200 GS or R 1200 GS Adventure including... https://t.co/drCjVToc7U
ALLAN JEFFERIES are offering 3.9% finance when you purchase your next R 1200 GS or R 1200 GS Adventure including the exc...
Over halfway there with our expansion and the outside is almost complete! The work begins inside next week, but don't wo...
The launch of the new R nineT Scrambler is this Saturday. Come down to AJ to be in with a chance to win £250 worth of vouchers #bmwbikes
Come down to the showroom this Saturday for the launch of the new R nineT Scrambler and be in with a chance to win £250 ...
Great review of the New R nineT scrambler in Motorcycle Sport and Leisure. Come down to Allan Jefferies for the launch o...
Helmet Part Exchange offer has been extended! Come into Allan Jefferies with your old helmet now to get £50 towards… https://t.co/D7JfcwppoL
We are now on week eleven of the expansion, over half way there! The new windows should be going in next week and as the...
Great article on the new R nineT Scrambler in Motorcycle Sport and Leisure magazine. Come down to Allan Jefferies f… https://t.co/3REIOapyqH
Week nine of our expansion and it might temporarily look a little darker inside but we've turned the lights up... https://t.co/6NzkmZUpk9
Week nine of our expansion and it might temporarily look a little darker inside but we've turned the lights up and are a...
To celebrate the spirit of GS, Allan Jefferies is offering 3.9% APR representative finance when you purchase your... https://t.co/OMaryXVfgw
To celebrate the spirit of GS, Allan Jefferies is offering 3.9% APR representative finance when you purchase your next R...
Week seven of the expansion and our new roof is on!
Week seven of the expansion and the new roof is on! #bmwbikes #bmwmotorrad #mikelifearide #BMW @AllanJefferies https://t.co/Bke4eTDEjd
Week six of the expansion and all the preparation for the roof going on next week is underway!
"The BMW is better than it's rivals at almost everything" - RIDE https://t.co/7hSXMQd77P